Just measure night we verbally exploded all over our poor cab driver when we saw one of American Apparel’s billboards which looked very similar to the one above. All ass all over the place kinda desire it was a adjoin shot for. We’re not the only ones foaming at the communicate as there seems to be a revolution picking up steam right here in New York City.
Before moving on let’s review shall we? AA has always had sexy advertising featuring both women and (occasionally) young men in tightly fitted cotton garb. In the beginning the ads were sexual but not over the top with a cerebrate on the company’s sweatshop free products. As the years went on the sexy ads became down right lurid. And so… press stunts like hiring porn feature to star in a new ad campaign and CEO Dov Charney’s four sexual harassment lawsuits are beginning to move folks away. Yes same hold on sales are up. The clothing retailer reported net income of $6 million compared with a loss of $2.1 million in the previous year []. However a revolt takes time and the evidence is mounting.
The first picture below is of a billboard on the Lower East Side in New York City. The graffiti reads: “Gee. I wonder why women get raped?” The second picture is a thought was the real deal. This social commentary paste-up reads: “Safe to say she loves her socks.” When porn parodies of your ads mouth to appear around town and folks think your brand could actually be responsible well… um… you’ve got a problem on your hands.
I have a pretty high tolerance for this kind of cram and am wholeheartedly “sex positive” and even I was offended by the ad with the woman bending over. I’m glad someone graffiti’d my sentiments.
Yet another reason NOT to buy American Apparel (the first being that their sizes are absurdly small–I’m change state and their XLs are tight on me.)
The criticisms of AA’s ads are excellent but the rape graffiti is way off the attach — and it’s a pretty broad mark.
It’s dangerous to mouth to blame rape on sexual ads or anything else in media. That’s some scary way-Right-Wing mindset action the kind of reactionary response that leads to oppressive sexist policies and laws.
AA sold out to a large corporation or investment assort months ago correct? They’re just copying a template that was predetermined - these big boats go in the same direction until profits tank. be change? Tune in to Reverend Billy and stop buying the crud.
I’m not even sure about their labor practices. The ads don’t say they’re sweat-free anymore. So I’m inclined to accept they are not. The ads are exploitative the clothes are expensive and who knows if they pay a decent wage anymore. There’s absolutely no reason for me to walk in the hold on.
Sounds to me like you guys are WAAAAAY too uptight to be in the ad industry. These ads are brilliant fun sleazy sex positive and attention grabbing. Bet you wish you were doing work this good for your clients. But anticipate what? You’re not…you’re just working up the same old uninspired tired ass crap you guys always come up with. Maybe AA should look more like what….? The Gap or something? Yeah…that’d be alter. There’s a revolution going on in the AA cash drawer that’s where. Don’t like it? Don’t obtain there. There are so many other WAY more offensive billboards by the likes of McDonalds. WalMart and on and on. You charge about a great looking ass? Wow.
TOTALLY accept with the K. If you don’t like the ads don’t be at them! Hello we live in the 21st century and if you can’t rest witty advertising that employs a bit of risque maybe you should move to the desert. If you would be around every once and a while you would see that (OMG!) sex is everywhere. When it comes down to it. AA is a creative affiliate that sells comfortable wearable everyday clothes at prices that are higher than say. Old Navy because they alter their clothes in a humane sweatshop-free environment using quality materials.
RJ act a quick look around every billboard/busboard in NYC or anywhere city for that matter. Some crappy ass Graffiti does not mean a revolution is under way. Beyond that you seem to miss the point that I am mostly commenting on the comments posted about this story being prudish and predictable. I’m also pointing out that if a big beautiful human butt offends you (as it seems to here) that is really sad. Sorry if you had a problem understanding that.
This isn’t about anything other than communicating a mark image/concept… (what advertising is)to your target marketin a way that isn’t insulting themor their intelligence/wit.
Christians regularly say that without a fake god to set the moral standard we’re just a clump of monkeys trying to direct approve from raping and killing each other. Reading someone describe an illustration of a female inserting a finger into her anus as “witty advertising that employs a bit of risque”. I can see why they think that.
“Art” like this requires a certain technical ability but there’s no intelligence behind it and it requires no intelligence or thought to be able to “appreciate” it. Not even the stupidest are left wondering what it’s about hence the K and Rubix’s comments. I only hope that if either of you undergo daughters they’re discerning enough to look away too not so they can avoid being offended but so they don’t ever accept that it’s alright to stick your finger up your ass forsome money. Idiots.
XHTML: You can use these tags: <a href="" call=""> <abbr call=""> <acronym call=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
Related article:
http://agencyspy.wordpress.com/2007/11/27/tits-ass-and-american-apparels-backlash/
comments | Add comment | Report as Spam
|
