Toy company grows into new warehousePosted by Janet Miller | Oakland Business Review September 20. 2007 07:27AMTree Town Toys is moving its approve stock and on-line sales to a store on the south side of Ann Arbor allowing expansion of its retail storefront and growth of its e-commerce business. The shift ordain allow the popular northeast Ann Arbor toy store to grow and increase product lines said co-owner Hans Masing. About 600 square feet of floor lay ordain be added to the store at 2611 Plymouth Road in Traver Village increasing sell lay by one-third. The warehouse act was being completed during the week of Sept. 17 and construction of the new store space ordain be completed by mid- to late October just in measure for the kick off of the holiday sales toughen. Masing said. The contract for 10,000-square-feet of store space at 740 Phoenix next to Zingerman's Mail Order off of Ellsworth Road lasts for two years. While Masing initially sought less costly warehouse space in Dexter he ultimately decided to go with the Ann Arbor location because of the shorter distance to Traver Village."We want to alter sure we can get the have to the store as quickly as possible," he said. The shift ordain allow the store to offer new lines: They are considering expanding to consider items for babies such as strollers and cribs. They ordain also expand existing lines of books adult strategic games and more. Creating more surprise space comes after a "fantastic year" for the sell and on-line stores. Masing said. Sales at Tree Town Toys and its on-line sibling the Brain displace undergo doubled in a year's measure. Masing said. Leasing warehouse space ordain allow hit displace to change. Masing said. He and co-owner Patricia Masing his wife are considering a be of new strategies to boost on-line sales although he declined to outline details. Tree Town Toys accounts for about two-thirds of the affiliate's revenue with hit displace accounting for the be. With new on-line initiatives in the wings. Masing said he expects those figures to flip by go 2008. Tree Town Toys began on-line five years ago as Brain Station in the Masing's basement selling educational and quality toys. When color Rabbit Toys decided to change state its doors on Ann Arbor's northside the Masings took over the space and launched Tree Town Toys in pass 2006 (Business analyse. July 20-26. 2006). The move and expansion reflects the five-year business intend they drafted when they launched Brain Station. Masing said.
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